Oman To Host Laser Worlds in 2013.
Oman continues to deliver against its long term plan to use sailing as a platform for promoting the country’s marine and tourism infrastructure as well its ability to stage large events. Having hosted...
View ArticleOman Sail Recognised With World Tourism Award
In 2008, Oman Sail was created to help diversity the Omani economy and promote tourism to the sultanate. Now, Oman Sail has been nominated a 2012 World Tourism Award Honoree in recognition of its...
View ArticleSailing As a Development Platform in UK and Oman.
The business of sailing is not just about sport. Almost every sailing sponsorship proposal and quote from marketing directors who sponsor sailing includes a nod to values like leadership and teamwork....
View ArticleRC44 2013 Calendar Includes Oman & Sicily.
The last three months of the year are pretty important in the world of sport. A large number of companies make decisions about where to allocate marketing budget for the following year during this time...
View ArticleDestination Marketing Still Important for Sailing.
The World Travel Market was staged in London last week and we popped in to see how the sport of sailing was working with the travel industry to promote inbound tourism to destinations and fill hotel...
View ArticleEFG Bank Becomes Title Sponsor for Sailing Arabia the Tour
Oman is steadily strengthening its position as one of the forces in sailing worldwide with many international events visiting the country in 2013. But Oman is also building the sport of sailing in...
View ArticleRolls Royce Back Oman Sail ‘Train the Trainers’ Programme
Sailing’s image problems might make it hard for events like the America’s Cup and Volvo Ocean Race to get their content onto mass-market TV, but the sport still attracts sponsors that other sports can...
View ArticleExtreme Sailing Series Announce Global Calendar
We’re sometimes accused of being paid-up members of some Extreme Sailing Series fan club, but the truth is that when it comes to delivering exciting, modern sailing to the public, in important and...
View ArticleSailing Arabia The Tour Part of Oman Sail’s Tourism Strategy.
The Oman Sail program has some long term goals. Since the project started, one of the stated aims has been to help Oman diversify its economy away from oil to markets like tourism. It’s not just the...
View ArticleSailing Arabia The Tour ‘Tricky 3rd Edition’ Ends.
New events take time to build, and that’s in markets where sailing has been established as a professional sport for decades. Luckily, in many of the markets where sailing is emerging as a sport, long...
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